Breaking into banking


UK based open banking business Bud wanted help preparing and executing communications around its corporate fundraise. An airtight communications strategy and confident media relations capabilities were critical in establishing it as a trusted fintech.


Given the significance of the announcement to the business, Hotwire had to position Bud in the right way to the stakeholders involved in the investment round. We built the strategic launch messaging, created collateral material and trained Bud executives to face the media.


Attention to detail ahead of the big day allowed Bud to reassure investors everything was in hand while we focused on what we do best: delivering excellent media results. Post launch we secured ongoing thought leadership traction around the business.


Our work delivered a host of coverage in top tier business and financial services media including Financial Times, CNBC, Bloomberg and Reuters. In so doing, we made a name for Bud in the world of banking while connecting with important investors and other key stakeholders.


Coverage hits with international business and FS media


CEO media interviews


Social mentions of Bud

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