After a deep dive media analysis into industry conversations, competitive messaging and market penetration, Hotwire developed a differentiating narrative uniting Commvault’s strengths: new CEO and progressive strategy, first-ever acquisition and new SaaS offering.
A strategic integrated plan was developed including paid, earned, shared and owned programmes to engage both business and technology audiences. Select reporters at tier one business publications were offered news exclusives while trade media were briefed under embargo.
Before and during the CEO announcement, Commvault received 45 pieces of US coverage and 20.9 million social impressions (including 25,000 customers and partners engaged). Around the CEO news specifically, the Americas had 31% SOV among priority media and 45% worldwide.
Additionally, the Hedvig acquisition landed 42 pieces of US media coverage and eight pieces of analyst coverage. Commvault VP, Communications Miranda Foster says, “Our C-suite has come to depend on the measurable, high impact results” delivered by Hotwire.
Increase in social mentions
Pieces of US coverage
SOV globally among priority media
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