Despite a goal to digitise by 2020, 9 in 10 NHS Trusts were still handwriting patient records. Nuance’s technology allows staff to complete clinical documentation in half the time, using speech recognition. Yet there was low Nuance brand awareness among the 223 NHS Trusts.
We needed to drive awareness and new business opportunities for Nuance in Secondary Care and articulate a clear, overarching business story for its healthcare division. This entailed positioning Nuance’s technology as a means of addressing challenges health Trusts face.
Hotwire used Freedom of Information data to create a story based on true problems. We then presented a clear solution, promoting the impact of Nuance through a live case study. The content brought the pain of the problem, and the need for a solution, to life.
Our work generated national and tier one media coverage and targeted social engagement. Hits to Nuance’s healthcare site increased and there were over 100 new customer leads, together with five direct customer requests for demonstrations of the technology.
Media coverage hits
Social media interactions
New business leads
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