Success Story
Linking in the experts
20+
Unique viewers
16m
Total views
Discover
Since Hotwire began working with LinkedIn, its membership in German speaking markets has rocketed from 3m to over 16m. Recently, our strategic thought leadership programme positioned LinkedIn spokespeople as experts on labour market topics throughout the DACH region.
1 Plan
We developed a monthly newsletter for business editors containing exclusive data and insights on labour market developments. Together with LinkedIn, we design studies addressing trending work topics, such as on destigmatising unemployment during the COVID crisis.
2 Deliver
In 2020 alone, we positioned LinkedIn’s top management more than 20 times in tier 1 nationals and leading business magazines including, Handelsblatt, Stern (Germany), Neue Zürcher Zeitung (Switzerland) and Der Standard (Austria).
3 Prove
Leading business magazine WirtschaftsWoche exclusively previewed our study results on attitudes to unemployment. As for the bigger picture, due to our positioning work LinkedIn speakers have become regular contacts for editors covering labour market and HR topics.
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