Linking in the experts


Since Hotwire began working with LinkedIn, its membership in German speaking markets has rocketed from 3m to over 16m. Recently, our strategic thought leadership programme positioned LinkedIn spokespeople as experts on labour market topics throughout the DACH region.


We developed a monthly newsletter for business editors containing exclusive data and insights on labour market developments. Together with LinkedIn, we design studies addressing trending work topics, such as on destigmatising unemployment during the COVID crisis. 


In 2020 alone, we positioned LinkedIn’s top management more than 20 times in tier 1 nationals and leading business magazines including, Handelsblatt, Stern (Germany), Neue Zürcher Zeitung (Switzerland) and Der Standard (Austria).


Leading business magazine WirtschaftsWoche exclusively previewed our study results on attitudes to unemployment. As for the bigger picture, due to our positioning work LinkedIn speakers have become regular contacts for editors covering labour market and HR topics.


Pieces of tier one coverage


LinkedIn members in DACH

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