Raising Schneider’s
C-suite profile

Raising Schneider’s C-suite profile

Discover

Schneider Electric is a European multinational giant providing energy technologies and digital automation, with a strong emphasis on sustainability. It needed help getting noticed in a noisy and crowded market. 

Plan

In 2014, Schneider called on Hotwire to define its messaging and create a programme to elevate the public image of its C-suite.

Deliver

Hotwire conducted messaging workshops to develop unique storylines for Schneider’s CMO. These fuelled content for blog posts and by-lined articles. Additionally, we conceived and implemented a comprehensive social strategy.

Prove

The social media activity subsequently earned the company the Grand Prix of the Communication & Enterprise Awards – a prestigious recognition for outstanding communications in France.

4,553

LinkedIn views

800k

Twitter reach

200%

Increase in Twitter followers

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